So many people say to me “ you don’t need to label people we are all different”. Of course I know this already. Having worked in the public sector in probation, and with young people with different challenging behaviour there can be nothing worse than being labelled and being put into a box that is a one size fits all scenario!
But labelling can also have it’s benefits.
For years I used to think that I didn’t measure up. Questioning myself why couldn’t I be more like ‘her’, love public speaking, oozing confidence, full of charisma, the life and soul of the party?
It’s really important in business that you figure out who you are and get really clear on what you can do, what you think you can’t do and what you really want to do.
People often tell me that people that there is no need for labelling and who cares if you’re introvert or extrovert personality, but of course it does matter as it’s all about who you are and what you like to do and enjoy to do, rather than having to always feel like you’re not good enough because you don’t do things in a certain way and that is often the case for introverts.
Business is about telling others about what you do.
You know business is about the selling, marketing, visibility, putting yourself out there and at the same time all those things can scare the hell out of introverts because it’s doesn’t always appeal to us. However the only reason it scares us is because we associate all these things with being big, loud and in your face. When they really don’t need to be.
I know a lot of introverts that are amazing at selling because they do it in a way that feels good to them. They make real connections with people, build relationships get to know their customers. You just have to find the way that works for you not against you. I’m all about you finding out what your superpowers are and using them to your advantage in your business.
Am I an introvert?
So the traditional way to decide about your personality is to do the old school personality tests. I’m sure you’ve heard of Myers Briggs and other kind of personality questionnaires that you can spend time filling in your preferences and then it will come back and tell you what kind of personality you’ve got and what your strengths and your weaknesses are and all that kind of stuff.
If you’re interested here a few links to some of the personality test that you can take to see what you’re kind of personality is and they can be quite enlightening actually and when you read things about yourself like that makes sense under things start to fall into place for you. Check out Susan Cain’s or Sixteen personalities to start with.
It might also make you realise you know where some areas in your business needs some work. You know you are the expert at what you do for work, however there are always things in business that we avoid because they just don’t feel good are they not aligned with our personality.
So I am an introvert, what now?
Well now is the exciting part you get to look at all the areas of your life and see where your strengths are and how you can play on those strengths and use them to your advantage in business. It is all about looking at the things that you’ve previously decided aren’t for you and maybe to take a new perspective on them. For example a business owner downloaded my free guide on how to network even if you are an introvert and hate talking to strangers. After that she got in touch and told me the impact that had on her networking journey. She had started to regularly attend a local event. She has now spoken at that event and won an award for her business. From telling herself that networking wasn’t her thing to actually finding the right one for her has been a massive game changer!
So why not think of three things and figure out what it is but you need to focus on more in your business to really get the results you’re after. What have you been avoiding and telling yourself it isn’t your thing? Take a new perspective on it - how can you use your strengths to make it work for you?
I couldn’t find a networking event that really worked for me - so I started my own ‘Introverts Talk Biz’ and I haven’t looked back. The feedback has been incredible. One women said it was a like ‘coming home’ and she realised she could actually enjoy networking.
Here are three things you can think about….
Where do your clients come from and are you actually being visible in that area? Just because it doesn’t necessarily float your boat - it might float your clients? Can you make it work?
Figure out what makes business fun for you? It’s all about enjoying what you do - so take stock of your business model - does it actually serve you?
Make sure you factor time in your diary to re-energise. If you’re pushing yourself out of your comfort zone by going to networking events, showing up online etc you need to factor in some time alone to get your energy back. If you don’t do this you and keep pushing without time for yourself you start to become exhausted and feel negative towards your work, which could reinforce that you shouldn’t be doing the things you doing, when actually a lot of good and positive things can come from it.
When people tell you that it doesn’t matter if you’re an introvert, extrovert or someone in between, it actually really does matter and it really matters to your business and the success you want. Don’t hold back from trying different things - it might just be that you need to do things in your own way!
So maybe it’s about time you figured out what this means to you and how you can use it to your advantage. Figure out what your true strengths are and have some fun in business, it doesn’t have to be stressful and yes it will be hard work, but building a business is a rollercoaster so why not find the fun in everything you are doing instead of feeling scared or avoiding it.
Figuring out that you’re an introvert in business can be the best thing that ever happened. Let me know how you get on.
**Gemma Stow works with female entrepreneurs who are introverts and are ready to take themselves and their business to the next level. To find their fierce and take that all important action. As well as private coaching, she runs a membership called Club Fierce that gives that personal touch to women who are looking for support, accountability and an environment that breeds self belief and results. More info HERE. Or book in a chat with her if you are looking to increase your confidence in different areas and find your inner fierce **